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1 brand extension
марк. расширение марки (использование существующей торговой марки применительно к новым или модифицированным продуктам; данная стратегия позволяет новому товару воспользоваться хорошей репутацией товара, уже завоевавшего себе место на рынке)Syn:brand transference, brand leveraging, product leveraging, brand extension strategy, trademark extension 2)See: -
2 brand extension
1) Торговля: включение новых товаров в торговую марку2) Реклама: расширение брэнда, расширение границ использования марки, расширение зоны использования марки3) Маркетология: зонтичное расширение -
3 brand extension strategy
марк. = brand extensionАнгло-русский экономический словарь > brand extension strategy
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4 brand extension decision
Экономика: стратегия расширения границ маркиУниверсальный англо-русский словарь > brand extension decision
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5 brand extension strategy
Реклама: стратегия расширения границ маркиУниверсальный англо-русский словарь > brand extension strategy
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6 brand extension decision
English-russian dctionary of contemporary Economics > brand extension decision
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7 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
8 brand leverage
марк. подъемная сила марки (способность марки распространяться за счет увеличения количества потребителей, распространения на новые группы продуктов, новые рынки и в новом качестве; характеризует разницу в усилиях, которые нужно приложить к одному и тому же продукту, если продвигать его с использованием уже имеющейся марки или начинать "с нуля")See: -
9 brand leveraging
марк. = brand extension -
10 brand transference
марк. = brand extension -
11 trademark extension
1) марк., пат. расширение товарного знака (выход товарного знака на новые рыночные сегменты или на новые рынки, т. е. предложение товаров или услуг, к которым применяется данный товарный знак, на новом рынке или сегменте рынка; примером расширения товарного знака может служить любой импортный бренд, продающийся на российском рынке — Mars, L'Oreal, Palmolive или Camel; данная стратегия позволяет повысить доход от использования товарного знака)See:2) марк. растягивание [углубление\] товарного знака (применение товарного знака за пределами того товарного ряда, к которому он применялся изначально; ярким примером является товарный знак "Алла": реальный персонаж — эстрадная певица Алла Пугачева — разрешила использовать имя сначала журналу "Алла", затем была создана обувь "Алла"; данная стратегия позволяет повысить доход от использования товарного знака)See: -
12 international brand
марк. международная марка (торговая марка, используемая в нескольких странах мира)Syn:See: -
13 product leveraging
марк. = brand extension -
14 decision
n1) решение; постановление2) юр. решение; определение
- administrative decision
- adverse decision
- alternative decision
- arbitral decision
- arbitrary decision
- arbitration decision
- arbitrator's decision
- bidding decision
- brand extension decision
- business decision
- committee decision
- compulsory decision
- court decision
- draft decision
- early decision
- executive decision
- expert's decision
- favourable decision
- final decision
- judicial decision
- justified decision
- logical decision
- make-or-buy decision
- management decision
- managerial decision
- marketing decision
- motivated decision
- negative decision
- operative decision
- optimal decision
- optimum decision
- original decision
- policy decision
- positive decision
- preliminary decision
- production decision
- prompt decision
- purchase decision
- reasonable decision
- reorder decision
- savings decision
- sensible decision
- sequential decision
- speedy decision
- spending decision
- strategic decision
- terminal decision
- timely decision
- trade-off decision
- unanimous decision
- unilateral decision
- unmotivated decision
- wrong decision
- decision of arbitration
- decision of the Arbitration Commission
- decision of the Board of Appeals
- decision of a commission of experts
- decision of the court
- decision of a question
- decision on appeal
- decision on an application
- decision on the merits
- decision under risk
- affirm a decision
- appeal against a decision
- arrive at a decision
- await a decision
- carry out a decision
- cancel a decision
- come to a decision
- confirm a decision
- delay a decision
- enforce a decision
- execute a decision
- give a decision
- hand down a judicial decision
- hold a decision
- hold over a decision
- implement a decision
- kick against a decision
- leave to smb's decision
- make a decision
- obey a decision
- pass a decision
- perform a decision
- reach a decision
- rescind a decision
- submit for decision
- submit to a decision
- take a decision
- wait for a decisionEnglish-russian dctionary of contemporary Economics > decision
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15 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
16 product line
1) эк. товарная [продуктовая\] линия (группа взаимосвязанных товаров, выпускаемых данным производителем под определенным названием и торговой маркой; напр., серия дополняющих друг друга косметических средств)Syn:See:product line diversification, product line extension, product line featuring, product line filling, product line group, product line length, product line manager, product line modernization, product line pricing, product line strategy, product line stretching, family brand 1), top-of-the-line, bottom-of-the-line2) марк. ассортиментная группаSyn:
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группа взаимосвязанных товаров (напр., видов косметики), выпускаемых данным производителем.* * *группа тесно связанных между собой изделий, реализуемых на рынке одной компанией -
17 make
делать имя существительное:фасон (style, fashion, model, make)глагол:смастерить (make, improvise)учинять (make, commit) -
18 strain
штамм имя существительное: глагол:процеживать (filter, strain, percolate, filtrate)имя прилагательное:
См. также в других словарях:
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
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brand extension strategy — ➔ strategy … Financial and business terms
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brand extension strategy — /ˌbrænd ɪk stenʃən ˌstrætədʒi/ noun the applying of an existing brand name to a new product … Marketing dictionary in english
brand extension — … Useful english dictionary
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WWE Brand Extension — fue un proceso utilizado por la empresa de lucha libre WWE, que fue utilizado por primera vez en 2002, con el objetivo de separar y ofrecer distintas marcas que son RAW y SmackDown!, con la induccion de ECW en 2006. Contenido 1 Historia 1.1 WWE… … Wikipedia Español